Website Stats · Original research

Sailing Schools Website Statistics 2026

We ran automated homepage audits on 5 UK sailing schools websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

56/100

Avg page speed

1056ms

Sites analysed

5

Score distribution

Good (80–100)0 sites (0%)
Okay (60–79)2 sites (40%)
Poor (0–59)3 sites (60%)

How many pass the basics

HTTPS enabled100%
Mobile viewport100%
Structured data (schema)100%
Contact form on homepage20%
Open Graph share image60%
Analytics installed60%

Most common mistakes

  • No theme-color meta — plain browser chrome on mobile100% of sites
  • No contact form found on homepage80% of sites
  • N inline style attributes — no consistent design system80% of sites
  • No meta description — Google writes its own60% of sites
  • No obvious call-to-action (book, quote, contact) on the home60% of sites
  • No HN heading40% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook40% of sites
  • No analytics detected — flying blind on visitor data40% of sites
  • Footer copyright says N — looks abandoned40% of sites
  • Homepage took N.Ns to respond — losing mobile visitors20% of sites

How does your site compare?

Get a free audit and see where you sit versus the sailing schools average.

Methodology: automated homepage audits by RIOT London, July 2026.

Ashley Scott
Studio Lead
speak to Ashley