Website Stats · Original research

Paddleboard & Kayak Hire Website Statistics 2026

We ran automated homepage audits on 6 UK paddleboard & kayak hire websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

57/100

Avg page speed

1456ms

Sites analysed

6

Score distribution

Good (80–100)0 sites (0%)
Okay (60–79)4 sites (67%)
Poor (0–59)2 sites (33%)

How many pass the basics

HTTPS enabled100%
Mobile viewport100%
Structured data (schema)83%
Contact form on homepage67%
Open Graph share image83%
Analytics installed50%

Most common mistakes

  • N inline style attributes — no consistent design system83% of sites
  • No theme-color meta — plain browser chrome on mobile83% of sites
  • Only N% of images have alt text83% of sites
  • Homepage HTML is NKB — large50% of sites
  • No analytics detected — flying blind on visitor data50% of sites
  • No external CSS stylesheet — likely unstyled or WYSIWYG outp50% of sites
  • No obvious call-to-action (book, quote, contact) on the home33% of sites
  • N HN headings — should be one33% of sites
  • No contact form found on homepage33% of sites
  • Page title too long (N chars — Google truncates)17% of sites

How does your site compare?

Get a free audit and see where you sit versus the paddleboard & kayak hire average.

Methodology: automated homepage audits by RIOT London, July 2026.

Ashley Scott
Studio Lead
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