Website Stats · Original research
Opticians Website Statistics 2026
We ran automated homepage audits on 12 UK opticians websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
44/100
Avg page speed
705ms
Sites analysed
12
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)4 sites (33%)
Poor (0–59)8 sites (67%)
How many pass the basics
HTTPS enabled100%
Mobile viewport75%
Structured data (schema)58%
Contact form on homepage17%
Open Graph share image33%
Analytics installed58%
Most common mistakes
- No contact form found on homepage83% of sites
- No theme-color meta — plain browser chrome on mobile75% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook67% of sites
- No meta description — Google writes its own58% of sites
- No custom web fonts — default system fonts feel dated58% of sites
- Only N% of images have alt text58% of sites
- No cookie consent banner detected — UK GDPR risk50% of sites
- No structured data (schema.org)42% of sites
- No analytics detected — flying blind on visitor data42% of sites
- No responsive images (srcset) — blurry or slow on mobile42% of sites
How does your site compare?
Get a free audit and see where you sit versus the opticians average.
Methodology: automated homepage audits by RIOT London, July 2026.
