Website Stats · Original research
Opticians Website Statistics 2026
We ran automated homepage audits on 9 UK opticians websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
46/100
Avg page speed
585ms
Sites analysed
9
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)3 sites (33%)
Poor (0–59)6 sites (67%)
How many pass the basics
HTTPS enabled100%
Mobile viewport78%
Structured data (schema)67%
Contact form on homepage11%
Open Graph share image33%
Analytics installed67%
Most common mistakes
- No contact form found on homepage89% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook67% of sites
- No custom web fonts — default system fonts feel dated67% of sites
- No theme-color meta — plain browser chrome on mobile67% of sites
- Only N% of images have alt text67% of sites
- No meta description — Google writes its own56% of sites
- No cookie consent banner detected — UK GDPR risk56% of sites
- No responsive images (srcset) — blurry or slow on mobile44% of sites
- No structured data (schema.org)33% of sites
- No favicon33% of sites
How does your site compare?
Get a free audit and see where you sit versus the opticians average.
Methodology: automated homepage audits by RIOT London, September 2026.
