Website Stats · Original research
Mortgage Advisers Website Statistics 2026
We ran automated homepage audits on 7 UK mortgage advisers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
44/100
Avg page speed
579ms
Sites analysed
7
Score distribution
Good (80–100)1 sites (14%)
Okay (60–79)2 sites (29%)
Poor (0–59)4 sites (57%)
How many pass the basics
HTTPS enabled86%
Mobile viewport71%
Structured data (schema)14%
Contact form on homepage57%
Open Graph share image29%
Analytics installed57%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile100% of sites
- No structured data (schema.org)86% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook71% of sites
- No meta description — Google writes its own57% of sites
- Only N% of images have alt text57% of sites
- No cookie consent banner detected — UK GDPR risk57% of sites
- No custom web fonts — default system fonts feel dated57% of sites
- No analytics detected — flying blind on visitor data43% of sites
- Missing <html lang> attribute — accessibility & SEO issue43% of sites
- No obvious call-to-action (book, quote, contact) on the home43% of sites
How does your site compare?
Get a free audit and see where you sit versus the mortgage advisers average.
Methodology: automated homepage audits by RIOT London, July 2026.
