Website Stats · Original research

Estate Agents Website Statistics 2026

We ran automated homepage audits on 6 UK estate agents websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

51/100

Avg page speed

796ms

Sites analysed

6

Score distribution

Good (80–100)1 sites (17%)
Okay (60–79)0 sites (0%)
Poor (0–59)5 sites (83%)

How many pass the basics

HTTPS enabled100%
Mobile viewport100%
Structured data (schema)33%
Contact form on homepage50%
Open Graph share image17%
Analytics installed67%

Most common mistakes

  • No theme-color meta — plain browser chrome on mobile100% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook83% of sites
  • No structured data (schema.org)67% of sites
  • Weak or missing page title50% of sites
  • No custom web fonts — default system fonts feel dated50% of sites
  • No responsive images (srcset) — blurry or slow on mobile50% of sites
  • No contact form found on homepage50% of sites
  • No meta description — Google writes its own50% of sites
  • Only N% of images have alt text50% of sites
  • Little to no accessibility markup (aria attributes)33% of sites

How does your site compare?

Get a free audit and see where you sit versus the estate agents average.

Methodology: automated homepage audits by RIOT London, July 2026.

Ashley Scott
Studio Lead
speak to Ashley