Website Stats · Original research
Bookshops Website Statistics 2026
We ran automated homepage audits on 16 UK bookshops websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
41/100
Avg page speed
407ms
Sites analysed
16
Score distribution
Good (80–100)2 sites (13%)
Okay (60–79)3 sites (19%)
Poor (0–59)11 sites (69%)
How many pass the basics
HTTPS enabled88%
Mobile viewport75%
Structured data (schema)31%
Contact form on homepage25%
Open Graph share image44%
Analytics installed44%
Most common mistakes
- No contact form found on homepage75% of sites
- No structured data (schema.org)69% of sites
- No theme-color meta — plain browser chrome on mobile69% of sites
- No obvious call-to-action (book, quote, contact) on the home69% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook56% of sites
- No analytics detected — flying blind on visitor data56% of sites
- Little to no accessibility markup (aria attributes)56% of sites
- No custom web fonts — default system fonts feel dated56% of sites
- No meta description — Google writes its own44% of sites
- No external CSS stylesheet — likely unstyled or WYSIWYG outp44% of sites
How does your site compare?
Get a free audit and see where you sit versus the bookshops average.
Methodology: automated homepage audits by RIOT London, September 2026.
