Website Stats · Original research

Bookkeepers Website Statistics 2026

We ran automated homepage audits on 11 UK bookkeepers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

32/100

Avg page speed

366ms

Sites analysed

11

Score distribution

Good (80–100)1 sites (9%)
Okay (60–79)1 sites (9%)
Poor (0–59)9 sites (82%)

How many pass the basics

HTTPS enabled82%
Mobile viewport82%
Structured data (schema)27%
Contact form on homepage9%
Open Graph share image45%
Analytics installed18%

Most common mistakes

  • No contact form found on homepage91% of sites
  • No theme-color meta — plain browser chrome on mobile91% of sites
  • No analytics detected — flying blind on visitor data82% of sites
  • No HN heading73% of sites
  • No structured data (schema.org)73% of sites
  • No custom web fonts — default system fonts feel dated64% of sites
  • No cookie consent banner detected — UK GDPR risk64% of sites
  • No meta description — Google writes its own55% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook55% of sites
  • Very few images — sparse, low-effort visuals55% of sites

How does your site compare?

Get a free audit and see where you sit versus the bookkeepers average.

Methodology: automated homepage audits by RIOT London, September 2026.

Ashley Scott
Studio Lead
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