Website Stats · Original research
Basement Conversions Website Statistics 2026
We ran automated homepage audits on 10 UK basement conversions websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
25/100
Avg page speed
118ms
Sites analysed
10
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)1 sites (10%)
Poor (0–59)9 sites (90%)
How many pass the basics
HTTPS enabled80%
Mobile viewport90%
Structured data (schema)30%
Contact form on homepage10%
Open Graph share image20%
Analytics installed20%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile100% of sites
- No HN heading90% of sites
- No contact form found on homepage90% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook80% of sites
- No analytics detected — flying blind on visitor data80% of sites
- No meta description — Google writes its own70% of sites
- No structured data (schema.org)70% of sites
- No favicon70% of sites
- No custom web fonts — default system fonts feel dated70% of sites
- No external CSS stylesheet — likely unstyled or WYSIWYG outp70% of sites
How does your site compare?
Get a free audit and see where you sit versus the basement conversions average.
Methodology: automated homepage audits by RIOT London, July 2026.
