Website Stats · Original research
Attractions Website Statistics 2026
We ran automated homepage audits on 7 UK attractions websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
61/100
Avg page speed
368ms
Sites analysed
7
Score distribution
Good (80–100)1 sites (14%)
Okay (60–79)3 sites (43%)
Poor (0–59)3 sites (43%)
How many pass the basics
HTTPS enabled100%
Mobile viewport100%
Structured data (schema)43%
Contact form on homepage43%
Open Graph share image57%
Analytics installed57%
Most common mistakes
- No custom web fonts — default system fonts feel dated71% of sites
- No theme-color meta — plain browser chrome on mobile71% of sites
- No structured data (schema.org)57% of sites
- No contact form found on homepage57% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook43% of sites
- No analytics detected — flying blind on visitor data43% of sites
- No obvious call-to-action (book, quote, contact) on the home43% of sites
- Only N% of images have alt text43% of sites
- No meta description — Google writes its own29% of sites
- Little to no accessibility markup (aria attributes)29% of sites
How does your site compare?
Get a free audit and see where you sit versus the attractions average.
Methodology: automated homepage audits by RIOT London, July 2026.
