Website Stats · Original research

Alterations Website Statistics 2026

We ran automated homepage audits on 5 UK alterations websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

29/100

Avg page speed

223ms

Sites analysed

5

Score distribution

Good (80–100)0 sites (0%)
Okay (60–79)1 sites (20%)
Poor (0–59)4 sites (80%)

How many pass the basics

HTTPS enabled100%
Mobile viewport60%
Structured data (schema)20%
Contact form on homepage20%
Open Graph share image20%
Analytics installed0%

Most common mistakes

  • No analytics detected — flying blind on visitor data100% of sites
  • No theme-color meta — plain browser chrome on mobile100% of sites
  • No obvious call-to-action (book, quote, contact) on the home100% of sites
  • No cookie consent banner detected — UK GDPR risk100% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook80% of sites
  • No structured data (schema.org)80% of sites
  • No favicon80% of sites
  • No contact form found on homepage80% of sites
  • No meta description — Google writes its own60% of sites
  • No custom web fonts — default system fonts feel dated60% of sites

How does your site compare?

Get a free audit and see where you sit versus the alterations average.

Methodology: automated homepage audits by RIOT London, July 2026.

Ashley Scott
Studio Lead
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