/ City of London guide
What does branding cost in City of London? (2026 prices)
"Branding" covers everything from a £200 logo to a £20k identity system. Here's what each price level means for City of London businesses in 2026.
Logo only vs full identity
A logo alone is £150–£600 from a freelancer. A proper identity system (logo + variants + type + colour + usage rules) is £900–£3,500 from a small studio. A full rebrand including research, naming, identity and rollout across signage/print/web is £5,000–£25,000.
What's worth it for an SME in City of London
For most City of London small businesses, a £900–£1,800 identity package is the sweet spot. You get a logo that works at every size, a defined colour palette, type, and a 1-page brand sheet you can hand to anyone designing for you. Anything cheaper risks looking generic; anything pricier is overkill below ~£500k revenue.
Hidden costs to watch
Stock font licenses, photography, signage rollout and printing all add up. A good studio quotes these separately and honestly — never bundles them into a single inflated number.
Common questions
Should I use Canva or hire a designer?
Canva is fine for early-stage side projects. Once you're charging £500+ for your work, your brand is sending signals about your professionalism — Canva templates undermine that.
Do I own the logo and files?
Yes — on final payment, all source files (Adobe, Figma, Affinity) and rights transfer to you. Always confirm this in writing before commissioning.
More for City of London businesses
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- → How much does an e-commerce website cost in City of London? (2026)
- → How much does logo design cost in City of London? (2026 prices)
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